MarketLatch · Technical SEO Framework

Technical SEO Audit Checklist

A structured technical SEO audit framework for crawlability, indexability, canonicalization, redirects, sitemaps, status codes, architecture, performance, rendering, and validation.

CAPABILITIES

Built for focused, practical work.

A

Accessibility & Crawlability

Review HTTPS, access restrictions, robots.txt, crawl patterns, internal links, and orphan pages.

I

Indexability & Canonicals

Audit noindex, canonical signals, duplicate URLs, status codes, and intended indexability.

A

Architecture & Performance

Review site hierarchy, internal linking, mobile experience, Core Web Vitals, resources, and rendering.

V

Validation & Follow-up

Document evidence, prioritize actions, implement carefully, recrawl, and verify corrections.

WORKFLOW

From input to useful evidence.

SCOPE → ACCESS → CRAWLABILITY → INDEXABILITY → CANONICALS → STATUS/REDIRECTS → SITEMAPS → ARCHITECTURE → PERFORMANCE → VERIFY
SETUP GUIDE

Clear steps, no guesswork.

1

1. Get the framework

Download the repository ZIP or open the source.

2

2. Open the worksheet

Use the included audit worksheet to record findings, evidence, recommendations, owners, status, and verification.

3

3. Audit with evidence

Use crawls, HTTP checks, Search Console, logs, browser testing, sitemaps, and other appropriate evidence.

4

4. Recheck after changes

Record the baseline, make the smallest practical change, validate, and monitor.

QUICK START

Use the framework step by step.

Start with the actual website and audit scope.

Use the checklist as a working framework, record evidence and decisions, then verify important changes after implementation.

RESOURCES

Source, documentation & downloads.

RELEASE

Stable v0.1.0 snapshot.

SCOPE

Know what the tool can—and cannot—tell you.

This project reports implementation evidence within its defined scope.

It does not guarantee rankings, indexing, traffic, search visibility, or search-engine decisions. Evaluate findings against the actual website, evidence, current authoritative documentation, and project context.

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